Aside from the fact that having your information in the blockchain is cool, (nerd alert, sorry) it’s also a great leap forward in terms of bitcoin’s usability. Up to this point, sharing your bitcoin address has been cumbersome. Unless you want to memorize a string of random numbers and letters, you have to resort to copy + pasting it to send to anyone who wants to pay you. There’s really no way to do so verbally without subjecting your interlocutor to auditory assault. Even assuming you felt like memorizing your address, there’s next to no chance that the poor recipient is going to remember more than one or two of the string of bits you’re spewing out.
It’s not the best user experience, and it’s different from handy apps like Venmo, in which you can find your friends by name via your email + social network contacts. OneName—which launched last week —brings the same ease of use to bitcoin.